Video recording basics

If this is your first time creating video on demand content, here are some tips and tricks to keep in mind.

• When using your phone, film horizontally (not vertically). This is important for a variety of reasons. Firstly, the horizontal/widescreen format is how all computer monitors are designed to view content. If you need to make a vertical formatted video from a horizontal video, that's very easy to do without sacrificing any video quality – but it is not the case for the opposite, where video quality is halved. Lastly, the horizontal format, at least for longer video content meant to last a long time, has been the norm for decades.
• Film in 1080p (1920 x 1080 resolution) or higher. Frame rate is not overly important, so choose whatever fits your brand. 30 FPS will be more than fine if you're not sure what to pick.
• Find a great view or angle. Make sure your camera is able to see everything you need it to and is at a flattering angle. Higher is better, although eye-level is best. Tripods are very helpful in this situation for keeping your camera pointed at the same place consistently.
• Learn the 180-degree rule. This rule is a guideline for keeping spatial relationships between two speakers understandable and clear. If you'll be cutting between two people, or a person and an object, this rule will need to be followed or it can cause instant confusion. The 180 degrees in this instance is an invisible line or axis in the scene that the camera shouldn't cross.
• Use auto-focus. Manual focus can backfire if you move out of alignment – especially if you're working by yourself, and end up recording a bunch of out of focus footage. Auto-focus is the safest bet that you will be in focus when you're moving during your film shoot.

• Ensure your filming location has no clutter or distractions. The focus should be solely on you. Your space should have enough room for you to move around freely without any obstructions or movement in the background.
• Keep eye contact with the camera. Talk to it directly, as though it's a client you're having a one-on-one conversation with. This will make the video feel more intimate and personal.
• Be authentic. If your mistakes make the video more lively or entertaining, then leave them in.
• Wear clean, well-fitting clothes that have your brand on it. Make sure you look your best before filming and take care of any wayward strands of hair or fuzz on your clothes.
• Double check the technical elements before you start. Ensure your wi-fi connection is strong, your camera has storage space for a 1 hour or longer recording session, and your camera battery is full (it’s a good idea to have a backup on hand too).